About Us


The brand Ochre was established in Karachi, Pakistan in the year 2013, to satiate the dire need of a good quality and reasonable priced fashion clothing brand for young boys and girls aged between 3 to 18 years old.

The meaning of Ochre originates as one of the oldest natural colours existing on Earth ranging from a pale yellow to a russet shade. The idea of naming this brand Ochre resonates with the same thought of providing everlasting apparel for the modern adventurous child in a variety of fun and trendy colours.

Ochre revamped the repetitive trends by introducing Eastern wedding wear and knitted casual wear. The brand perfects its look with intricate embellishments on bold and refreshing colour combinations. Ochre has fast become a popular choice for your children’s clothing needs complementing their vibrant personalities and making them stand out.

The year is 2025 and we are now starting our first online store in Australia that will cater to the Australian and New Zealand market, with more to come soon!